At present, Having an online presence for any business is indispensable. Since People spend most of their time on the internet, they would know about your business through your website. A survey says 93% of customers’ purchases begin with an online search.
Thereby, having a website is crucial to create brand awareness, generating leads, and many more.
However, having a website alone will not help you convert your potential clients into customers. You need to automate tools for making your website more powerful.
So that it’s capable of sorting through leads, weeding out the irrelevant ones, and then analyzing them before passing them on to your sales representatives.
And for that matter, you can rely on website chatbots.
Website chatbot automates tasks across departments and starts conversions with prospects who visit your website, provides them with useful information, and asks them relevant questions that guide them for the sales team.
How to use Website Chatbot for Customer Service?
Lead generation
Chatbot helps you connect with more prospects, collect various contact information and guide the prospect through the sales funnel. It nurtures the customers with various personalized recommendations and offers.
And having a website chatbot makes reaching out to the right prospect a lot easier.
Website chatbot helps you reach out to prospects who will probably convert into a lead. By asking relevant questions, bots can qualify leads and direct them to the sales team for quick conversion.
24/7 support
Once you have customers from around the world, you need to provide 24/7 support to match their time zone. But deploying human representatives for the same can be hectic and time-consuming.
Therefore to overcome that, businesses are deploying chatbots to engage with customers, answer FAQs, and offer meaningful conversation quickly.
As per the survey, 67% of customers use a chatbot for support.
You can automate your website support with a chatbot for 24/7 support. Offer quick responses to every query, even if repetitive.
Conversational marketing
Businesses are opting for chatbots to automate marketing for conversations and provide real-time responses to customers.
The motive for using a website chatbot is to offer real-time customer interaction and move buyers through the sales funnel.
Al chatbot can help analyze the user data like name, gender, location, browsing history, and past purchase and customize the marketing experience. It personalizes the interaction by providing targeted messages which drive the conversion rate.
Sales Conversion
Even if you manage to bring huge traffic to your business, it becomes useless if you can’t convert those leads.
And if you are unable to convert those visitors into qualified leads, the sale might not happen.
But with an AI-powered chatbot, you can generate high-quality leads and improve CRO on your website.
The chatbot automates the sales process and qualifies the website visitors flawlessly with high engagement.
Through conversation, the bot understands what customers need and recommends the best product.
There will be a sales boost when the chatbot answers the FAQ at the right time i.e. before and during the purchase.
Customer data and analytics
Conversational AI is very effective when it comes to tracking customer data and bringing awareness to businesses. It studies the user data to track purchasing patterns and scan consumer behaviors, keep the customers updated through push notifications and provide users with product details.
Similarly, the bots are useful to gather feedback through questions and work on the flaws to make the product or website better.
Website chatbot helps you analyze customer conversation and gives you insight into the progress they are making through the funnel.
Customer feedback
Every business must understand how their product or services are performing. And gathering feedback is a great way to know about that.
However, the traditional way of asking for feedback has always been an uphill task, which includes filling up the feedback form or answering questionnaires. Customers would not spend much time doing that.
Chatbots can make the whole process a lot easier and quicker and more interactive. It helps you fetch real-time customer feedback at any time of your customer’s journey.
Suggested read: How does Website Chatbot work?
Why do we need a website chatbot?
Smart deployment of a chatbot not just saves time and helps in lead qualification but also has different benefits.
It enhances the website feature, which benefits your businesses. It uses artificial intelligence and machine learning that replicates human conversation ability to some extent, provides two-way conversation, and enhances customer engagement.
The chatbot will engage with leads at their convenience, even outside office hours. It integrates with your CRM and receives quality data that can be used to nurture qualified leads.
This promotes personalized customer service and enhances relationships with customers.
Related: Best Website Chatbot Examples
Conclusion
A Good chatbot can break a business’s chance to convert potential clients into customers. Whether sales, support, or marketing, AI chatbots can greatly help add value. With Chat360, you can connect with bigger communities hassle free without any geographical restrictions. You can serve your customers 24/7 even when you’re not online. Sign in for free and see the action yourself.
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