Facebook chatbots have come a long way since Facebook first allowed developers to create Facebook Messenger bots in 2016. Chatbots have come a long way as well and have become a main-stay currently.

Chatbots are now the go-to tool for boosting marketing, accelerating growth and revenue, and providing fantastic customer service. A marketing chatbot deployed in Facebook Messenger has a wide range of functionality, and marketing bots have a direct impact on increasing your bottom line.

What is Facebook Messenger?

Facebook Messenger is a well-known messaging platform and app. Text messaging, voice, and video calls are all supported by the platform (including group video calls). Users can customize their experience by choosing from a variety of chat themes, stickers, and custom reactions with avatars. With 1.3 billion users, Facebook Messenger is the world’s fourth most-used social platform, according to the Digital 2021 Global Overview Report.

Messenger is also a popular customer service channel for brands with a Facebook presence. Businesses can use it to answer customer questions or as a channel for advertising. Anyone with a Facebook account and an internet connection can use Facebook Messenger for free.

What is a Facebook Messenger Chatbot?

A messenger chatbot is a piece of software that communicates with humans using artificial intelligence. When using artificial intelligence, a bot is programmed to understand questions, provide answers, and assist people. A Messenger bot operates by communicating in live artificial intelligence-driven conversations via the Facebook Messenger app, which you can configure for any aspect of your business and marketing.

Chatbots have continued to develop and provide options and functionality for the Facebook Messenger Bot over the last four years. As per Statista Facebook Messenger now has over 1.2 billion active users, and the platform has been used to create over 300,000 bots.

Need for Facebook Messenger – Statistical Study:

More than 70% of respondents to a Facebook survey are known to have said they anticipate being able to message businesses for customer service. Furthermore, more than 59% anticipate messaging businesses in order to make purchases.

According to a Facebook research survey, people use Facebook Messenger as follows:

More than 81% of respondents send messages to companies inquiring about their goods or services.

75% of respondents ask businesses for help via message.

In order to make a purchase, more than 74% of respondents message businesses.

Facebook Messenger Can Be Used in a Variety of Ways

There are several key use cases for Facebook Messenger to consider:

What Are The Ways In Which You Can Use Facebook Messenger:

Respond to customer inquiries about your products, services, or company:

Someone may contact you to inquire about pricing, business hours, or any associated aspect. Answering these questions quickly can mean the difference between a sale and a loss.

Drive Conversions Proactively.

Facebook has some outstanding native features, which we’ll look at further down, that allow users to do things like book appointments with businesses. You can use these features to generate leads and actively drive sales. Chatbots can also be useful in this situation.

Benefits of Facebook Messenger Chatbots for Business:

Offers Seamless Customer Service:

Customers expect 24-hour availability and despise being put on hold. They also ask many of the same questions repeatedly (and again). If you spend a lot of time assisting customers with tracking deliveries, checking your return policy, or scheduling appointments, a little automation will go a long way. Customers will have access to the information they require even if they are unavailable. They will save time by receiving instant responses to their questions, and you will save time by allowing your Facebook Messenger chatbot to answer simple questions.

Reach Out To Customers:

When someone reaches out to you on Facebook Messenger, it creates an opportunity for your business to follow up through a conversational bot. Each message exchanged is a chance to learn valuable information about a customer that can help build a long-term relationship. Once your business in the form of a chatbot has responded to an initial message, there are several reasons why you might want to re-contact this customer in the future.

Automate Sales:

A Facebook Messenger bot can generate sales with the right script. Personalized recommendations, lead qualification, and upselling are all possible with conversational commerce. Your bot can identify potential customers’ needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team as it greets them.

How To Build Facebook Messenger Chatbots With Ease?

Building a Facebook Messenger bot does not need any form of extensive coding. All you have to do is:

Go to the Chat360 page and login or create an account.

Select Build the bot from scratch or use templates from the Select Bot Type dialogue box.

Choose the platform for which you want to build your chatbot, such as Facebook Messenger.

You are now in the chatbot development space. You must drag and drop the options from the left-hand panel to create your chat flow.

Following the creation of the chat flow, proceed to the next phase, ‘design,’ where you can choose the colors, theme, and User Interface, as well as make other changes to make your chatbot look more appealing.

Integration:

Furthermore, Chat360 has scope for integration with Facebook Pixel. You will be able to measure the effectiveness of your advertising campaigns and use the data collected by Facebook Pixel to ensure that your ads are being shown to the right people. This will prove to be helpful for your business and growth on the basis of learning from the analysis of necessary data collected.

How to Promote Your Facebook Messenger Chatbot?

Once you’ve created your Facebook Messenger chatbot, you’ll need to plan how you’ll use and promote it. Here are some tried-and-true strategies for doing both:

Create a Facebook Messenger button for your website and Facebook page:

Customers and prospects can connect with your chatbots with a single click by placing a button on your website or Facebook page. If your site is powered by a CMS (content management system) such as WordPress, Facebook will provide you with appropriate embed codes for your landing page. Alternatively, you can use plugins.

Create specific landing pages.

Dedicated landing pages can assist you in connecting with more customers through Facebook Messenger. A landing page is a simple, targeted web page that directs visitors to a single goal.

Automation Is On The Rise! Turn To Messenger Chatbots!

Automation is tipped to be a main-stay as technology progresses constantly. In the context of Facebook Messenger bots, the technology reduces the need for human input, allowing your team to focus on higher-value tasks. Chatbots, on the other hand, are programmed to remain true to your brand, which means they allow customers to connect with brands in a very human, personal way while also allowing your business to grow through automation.

Further, read:

How to set auto reply in Facebook messenger?